Wednesday, May 6, 2020
Nike s Training, Sports, Apparel, Equipment, And...
I chose to buy Nike. NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide. NIKE offers products in nine categories, including running, NIKE basketball, the Jordan brand, football, menÃâs training, womenÃâs training, action sports, sportswear, and golf. NIKE also sells products for kids, as well as for other athletic and recreational uses, such as tennis, swimming, lacrosse, cricket, wrestling, volleyball, walking, and many outdoor activities. It also sells sports apparel; and apparel with licensed college and professional team and league logos. In addition, the company sells a line of performance equipment, including bags, sport balls, socks, bats, eyewear, timepieces, digital devices golf clubs, gloves, protective equipment, and other equipment under the NIKE brand name for sports activities; various plastic products to other manufacturers; athletic and casual footwear, apparel, and a ccessories under the Jumpman trademark; action sports and youth lifestyle apparel and accessories under the Hurley trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. Additionally, it licenses agreements that permit unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. NIKE sells its products toShow MoreRelatedNike, Inc. Case Analysis844 Words à |à 4 PagesNIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. Itââ¬â¢s name was changed to Nike, Inc. in 1971. Itââ¬â¢s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the worldââ¬â¢s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include ConverseRead MoreNike Competitive Advantage1089 Words à |à 5 Pagesdevelopment and worldwide marketing of footwear,apparel, equipment and accessory products. . It sells its products to around 18,000 retail accountsin the United States and through a mix of independent distributors, licensees and subsidiaries innearly 200 countries. NIKE is the largest seller of athletic footwear and athletic apparel in the world.The Company creates designs for men, women and children. The top selling product categoryincludes running, basketball, childrens, cross-training and womens shoesRead MoreNikes Athletic Footwear Products1659 Words à |à 7 PagesNike was founded in 1964 and is headquartered in Beaverton, Oregon. It is the worldââ¬â¢s largest supplier of athletic apparel and sports equipment, worth over 105 billion dollars. Nike sells its products to retail accounts, through Nike-owned retail stores and Internet Websites through a mix of independent distributors and licensees throughout the world. Independent contractors manufacture all of Nikeââ¬â¢s products; including all of its footwear and apparel products, which are produced outside the UnitedRead MoreSwot Analysis Of Nike s Marketing Strategy1543 Words à |à 7 Pagesapplying diversification strategy and being successful in diversification is Nike, Inc. This paper discusses Nikeââ¬â¢s diversification strategies and how the company succeeds in using it. 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The Company produces all of its footwear and apparel products outside theRead MoreChange Management of Nike Company2822 Words à |à 12 Pagesbetter way to resolve the problems. III. PROBLEMS Nike is one of big company in the world that does the change management. Company profile NIKE, Inc. (NIKE), incorporated in 1968, is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. NIKE is a seller of athletic footwear and athletic apparel worldwide. The Company sells its products to retail accounts, through NIKE-owned retail stores and Internet sales, and throughRead MoreFinancial Analysis: Nike3969 Words à |à 16 Pages1 | Nike Inc. | | Author | | | Table of Contents NIKE Inc. 3 Analyzing Nikeââ¬â¢s 10-K 4 Outside information about company and the industry: 8 Analyzing Financial Strength of Nike 12 Broad Audit Plan: 14 Appendix 18 Reference: 18 NIKE Inc. Nike is an American multinational organization which has worldwide presence and their principal business is design, development and worldwide marketing and selling of high quality of footwear, apparel, equipment, accessories and servicesRead MoreEssay on Analysis of Nike Corporation1746 Words à |à 7 PagesAnalysis of Nike Corporation Financial Analysis Description of Company History Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners, Bill Bowerman and Phil Knight, from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake between Bowerman and Knight was made official with a formal written partnershipRead MoreMarketing audit of Nike3562 Words à |à 15 PagesCONCLUSION 16 8 RECOMMENDATION 16 9 BIBLIOGRAPHY 18 INTRODUCTION Nike is an incorporated company that primarily carries footwear products. The Company designs, develops and markets athletic footwear, apparel, equipment and accessory products. Former CEO and Pres. Philip Knight co-founded Blue Ribbon Sports with Mr. Bill Bowerman in 1962 which officially became Nike in 1978. At first, Nike was known to distribute inexpensive, superior-quality Japanese athletic shoes to AmericanRead MoreNike E-Business Essay2179 Words à |à 9 Pagesgeneral? Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing of footwear, apparel, equipment, accessories and services. Theyââ¬â¢re known universally for producing a wide range of sports equipment for the amateurs and the professionals. Theyââ¬â¢ve built their reputation thanks to a great marketing campaign and by sponsoring the most famous professional sportsmen. As of 2012, it employed more than 44,000 people worldwide. In 2014
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